峰會背景

全球新冠肺炎疫情對奢侈品行業(yè)的影響是破壞性的，也促使各大品牌推進數(shù)字化革命。尤其是疫情的影響下，線下門店銷售停滯，線上渠道的優(yōu)勢愈發(fā)凸顯。近幾年來，布局國內(nèi)線上平臺已成為奢侈品牌加速中國化布局的必選渠道，奢侈品線上銷售額的比重逐漸增加。如何全面布局線上銷售渠道，加快消費者從興趣到最終購買的決策過程；如何擁抱web3.0, 利用元宇宙和NTFs打造消費者沉浸式購物體驗；如何分析消費者畫像及需求，制定數(shù)據(jù)驅(qū)動型的營銷決策；如何提供定制的內(nèi)容和閉環(huán)全觸點營銷體驗；如何在單個廣告活動中結(jié)合社交媒體，最大程度地實現(xiàn)品牌推廣和銷售轉(zhuǎn)化；如何在不犧牲品牌DNA的情況下在數(shù)字市場中前進并增加利潤……

此次會議將重點討論后疫情時代奢侈品行業(yè)主要的數(shù)字化戰(zhàn)略與趨勢，探討數(shù)字化技術(shù)如何成為與消費者溝通的有效手段和關(guān)鍵媒介，如何做好線上消費者洞察，以及在碳中和的背景下奢侈品行業(yè)如何應(yīng)對氣候變化，推進可持續(xù)發(fā)展。本次峰會將為品牌主提供良方，使之得以構(gòu)建實現(xiàn)長期數(shù)字化轉(zhuǎn)型的能力，同時在數(shù)字世界中保持奢侈品牌傳統(tǒng)，從而在2023年及未來制勝中國市場。

會議時間/地點/主辦方

2023年6月26日-27日/ 中國上海/ ECV International

熱點話題

新市場格局下的奢侈品發(fā)展機遇與挑戰(zhàn)

元宇宙營銷：突破傳統(tǒng)界限，打造沉浸式購物體驗

搶灘元宇宙背后，中國奢侈品行業(yè)的確定性與不確定性

數(shù)字化如何助力重塑品牌力

奢侈品全觸點營銷：從經(jīng)典零售商業(yè)模式到數(shù)字化建設(shè)的挑戰(zhàn)

通過FACT+全域經(jīng)營模式吸引奢侈品消費者

數(shù)據(jù)驅(qū)動營銷與定制化如何改變奢侈品行業(yè)的游戲規(guī)則

奢侈品牌的卓越數(shù)字化戰(zhàn)略

數(shù)字化重塑零售體驗

后疫情時代，中國消費者回流趨勢與展望

解鎖中國奢侈品社交平臺密碼：拉近與客戶的關(guān)系

可持續(xù)發(fā)展概念如何賦能奢侈品牌營銷

如何利用多元化IP打造符合奢侈品自身定位的品牌效應(yīng)

酒店創(chuàng)新如何創(chuàng)造競爭優(yōu)勢

……

峰會亮點

20+家業(yè)內(nèi)領(lǐng)先企業(yè)情報分享20+問答環(huán)節(jié)

100+名參會代表

線上線下推廣

收集國際市場情報

與行業(yè)領(lǐng)袖及先驅(qū)展開現(xiàn)場交流

可供尋找商業(yè)機會的國際平臺

參會咨詢

歡迎來自美妝、時裝、珠寶、豪車、精品葡萄酒和烈酒、美術(shù)、高級餐飲、高品質(zhì)設(shè)計家具及家居用品、豪華酒店、游艇等行業(yè)領(lǐng)域的同仁報名參會！

峰會網(wǎng)站：http://www.ecvinternational.com/LuxuryDigitalInnovation/cn.html

聯(lián)系人: Britney

電話：+86 21 8026 0707-813

手機號：+86 13271915990（微信）

郵箱：marketing@ecvinternational.com

關(guān)于我們

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會及活動的主辦和承辦機構(gòu)，擁有近100位行業(yè)研究及活動策劃、運營專家，每年在全球舉辦60多場高水平的線上線下國際峰會，峰會主題涵蓋汽車、能源、制造業(yè)、紡鞋、數(shù)字營銷、零售、碳中和、可持續(xù)發(fā)展、供應(yīng)鏈、財務(wù)、人才、鋼鐵、醫(yī)藥醫(yī)療等領(lǐng)域行業(yè)。我們服務(wù)了超過一半的財富2，000強企業(yè)。每年有6，000+ 名高管和頂尖企業(yè)的代表參加了我們的活動。

通過深入的行業(yè)洞察，良好的客戶關(guān)系管理，我們成功組織了一系列具有行業(yè)影響力的活動。我們的使命是提供專業(yè)服務(wù)，連接并告知能夠塑造未來行業(yè)格局的利益相關(guān)方最新行業(yè)動向與企業(yè)最佳實踐，搭建高價值的行業(yè)高管社交平臺。幫助企業(yè)決策者迎接挑戰(zhàn)，抓住機遇并實現(xiàn)個人與企業(yè)的高效發(fā)展，為客戶創(chuàng)造更多價值。

The 4th China Luxury Digital Innovation Summit 2023

Event Background

The impact of the global Covid-19 pandemic on the luxury industry has been disruptive, prompting brands to advance the digital revolution. Especially under the influence of the epidemic, offline store sales have stagnated, and the advantages of online channels have become increasingly prominent. In recent years, the deployment of domestic online platforms has become a must-have channel for luxury brands to accelerate their Chinese layout, and the proportion of luxury online sales has gradually increased. How to comprehensively deploy online sales channels and speed up the decision-making process of consumers from interest to final purchase; how to embrace web3.0 and use Metaverse and NTFs to create an immersive shopping experience for consumers; how to analyze consumer profiles and needs, and formulate data-driven how to deliver customized content and a closed-loop full-touch marketing experience; how to combine social media in a single campaign to maximize branding and sales conversion; Move forward and increase profits in...

This conference will focus on discussing the main digital strategies and trends of the luxury industry in the post-epidemic era, discussing how digital technology can become an effective means and key medium for communicating with consumers, how to make online consumer insights, and how to achieve carbon neutrality. In the context of how the luxury industry responds to climate change and promotes sustainable development. The summit will provide brand owners with a recipe for building their ability to achieve long-term digital transformation while maintaining luxury brand heritage in a digital world to win the Chinese market in 2023 and beyond.

Event Date/ Location / Organizer

June 26-27, 2023 / Shanghai, China/ ECV International

The summit will be held in-person and online.

Highlights

20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions

100+ Delegates

On-line and Off-line Promotion

Gathering International Market Intelligence

Onsite Communication with Industry Leaders and Pioneers

International Platform for Business Opportunity Seeking

Hot topics

Opportunities and Challenges for Luxury Goods Development under the New Market Structure

Digital Excellence Strategies for Luxury Brands

Luxury Full-touch Marketing: From the Classic Retail business Model to the Challenge of Digital Construction

How Should Luxury Brands Closely Track Consumer Dynamics in the Digital Age?

Private Domain Ecological Marketing Operations Enable Efficient Consumer Acquisition of Luxury Goods

Attract Luxury Consumers through the FACT+ Global Management Model

How Data Driven Marketing & Personalization Change the Game in Luxury

Metaverse Marketing: Pushing Traditional Boundaries to Create an Immersive Shopping Experience

Panel Discussion: How Digital Channels and Tools Help Luxury Brands Reach Consumers More Accurately

Digitalization Reinventing the Retail Experience

In the Post-epidemic Era, the Trend and Prospect of Chinese Consumers Returning

Unlocking the Password of Chinese Luxury Social Platforms: Getting Closer to Customers

The Certainty and Uncertainty of China's Luxury Goods Industry behind the Beachhead

How to Use Diversified IP to Create a Brand Effect in Line with the Positioning of Luxury Goods

Mapping End-to-end Journeys for Bew-age Luxury Consumers with Digital

Carbon Neutral Policy - Promoting the Sustainable Process of China's Luxury Industry Chain

If you are interested in participating in the summit, you can visit our official website or email us.

Event website:http://www.ecvinternational.com/LuxuryDigitalInnovation/index.html

Contacts

Wes Wei

Tel：+86-21-8026 0707 ext 813 

Phone: +86 13271915990

Email: marketing@ecvinternational.com

About us

With a team of 100+ professionals specialized in events planning and execution, we held 60+ high-level online & in-person international summits around the world per year. The theme of the events involved in the fields of Vehicle, Energy, Manufacturing, Apparel & Textile, Footwear Industry, Digital Marketing, Carbon Neutral, Sustainability Development, Supply Chain, Finance, Digital Talent, Steel, Cyber Security and other traditional and emerging technology industries. We have served more than half of the Fortune 2000 companies and with 6000+ executives and delegates from top-notch corporations take part in our events each year.

We have successfully organized a number of industry-influential events through in-depth industry insight, well-managed customer relationship. Our mission is to provide professional services, connect and inform stakeholders the latest industry trends and best practices, and build a high-value social platform for industry executives. Help enterprise decision-makers meet challenges, seize opportunities and achieve efficient development and create more value.